Pure Network Press Releases

D-Link and Pure Networks Partner to Deliver First Integrated Home Networking Setup Solution

FOUNTAIN VALLEY, CA and SEATTLE, WA - October 14, 2005 - D-Link, the global leader in consumer network connectivity, and Pure Networks, Inc., the leading creator of personal networking software and services, today announced a strategic alliance incorporating Pure Network's critically acclaimed Network Magic software on D-Link Wireless Networking solutions for quick and simple network configuration and maintenance. Available nationwide, the groundbreaking software is bundled with currently shipping D-Link Air G and Xtreme G wireless routers, including the new D-Link Xtreme G with MIMO 2XR Wireless Router (DI-634M).
"We're focused on making home networking easier for consumers and the collaboration with D-Link is the first fully integrated solution that leverages Network Magic's SmartShare technology to dramatically enhance consumer's networking experience." said Tim Dowling, CEO and President of Pure Networks. "By leveraging our HNAP platform, hardware providers like D-Link can offer their customers a differentiated, enhanced experience and significantly reduce support calls."
"With the wider adoption of wireless networks and wireless digital home devices, consumers are looking for an easy-to-deploy solution that will not sacrifice speed, security or interoperability," said Brian Larsen, associate vice president of wireless development for D-Link. "Integrating the very best in D-Link wireless routing hardware with Network Magic's software will make that vision a reality, without making sacrifices between simple installations or robust features."
D-Link and Pure Networks have simplified home networking, helping users access the Internet in just four easy steps. Once set up is complete, D-Link users can choose to install Pure Networks' Network Magic software directly to help them finish setting up their network and manage and protect it on a day-to-day basis.
About Pure Networks, Inc.
Pure Networks, Inc. is the leading creator of home networking software and services. Pure Networks' vision is to make home networking easy, more secure and useful for the home computer user. Its latest software, Network Magic, acts as the 'missing link' to tie together the heterogeneous assortment of routers, gateways, and PCs with multiple operating systems, and allow all the computers and devices on a home network to work with one another more easily. For more information, visit the company's website at www.purenetworks.com, send e-mail to info@purenetworks.com or call (206) 322-9002.

About D-Link
D-Link is the global leader in total products shipped for consumer networking connectivity according to reports published by the Synergy Research Group. D-Link is the worldwide leader and award winning designer, developer, and manufacturer of networking, broadband, digital electronics, voice and data communications solutions for the digital home, Small Office/Home Office (SOHO), Small to Medium Business (SMB), and Workgroup to Enterprise environments. With more than a million square feet of manufacturing capacity and millions of Ethernet adapters, hubs and switch ports, manufactured and shipped, D-Link is a dominant market participant and price/performance leader in the networking and communications market. D-Link U.S.A., Canadian, and Mexico headquarters are located at 17595 Mt. Herrmann Street, Fountain Valley, CA, 92708. Phone (800) 326-1688 or (714) 885-6000; FAX (866) 743-4905; Internet www.dlink.com.

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For More Information, contact:

Darek Connole Lisa PasséD-Link Porter Novelli for Pure Networks800.326.1688 Ex. 6223 206.770.7020dconnole@dlink.com lisa.passe@porternovelli.com Pure Networks and Network Magic are trademarks and/or registered trademarks of Pure Networks, Inc. D-Link and the D-Link Logo are trademarks or registered trademarks of D-Link Systems Inc.