Pure Network Press Releases

Pure Networks™ Releases Network Magic™ Essentials and Network Magic Pro

Latest Software Release 4.6 Helps Consumers and Small Office Owners Choose the Best Package for Simplifying their Wireless Networking Needs

SEATTLE - Nov. 13, 2007 - Pure Networks™ Inc., a leading provider of networking software, today announced the newest release of its award-winning product, Network Magic™ 4.6. Consumers and small businesses now can choose from two products - "Essentials" and "Pro" - along with add-on features for the Mac and a free product download.

Network Magic dramatically simplifies a number of common tasks for consumers and small office owners, such as sharing folders and printers, troubleshooting simple but common networking issues and assisting in setting up a secure wireless environment.

Network Magic Essentials is perfect for beginners and provides those with a small network of PCs and devices with the tools they need to do the basics: setup, secure and troubleshoot home networking issues. Pricing is $29.99 for up to three computers.

Network Magic Pro offers the features of Network Magic Essentials plus additional capabilities, such as support for network attached storage (NAS) devices, reports that provide detailed information concerning the network, the ability to share files across multiple computers, and an enhanced user interface. Pricing is $49.99 for up to eight computers.

"It's important to us that we provide the most relevant products for particular situations," said Jeff Erwin, Pure Networks president and CEO. "Most consumers want the very basic elements needed for home networking, and Essentials gives them just that. Enthusiasts and small offices want more information about their network and require additional features and capabilities that could overwhelm a typical home user. Network Magic Pro is perfect for small business owners and 'power users.'"

Pure Networks offers Network Magic for Mac as an add-on to Windows versions of the product to simplify the extremely challenging task of integrating different computer environments into one seamless network. The add-on allows households and small offices that use both Macs and PCs to share files and printers on the same network and is priced at $25 for up to eight Macs.

All Network Magic 4.1 Premium purchasers will be upgraded for free to Network Magic 4.6. Pro. To learn more about or purchase Network Magic, visit http://www.networkmagic.com.

About Pure Networks, Inc.
Pure Networks provides networking software that enables consumers and small businesses to enjoy digital technology that simply works and simply connects. Formed in 2002, the Seattle-based company leads the rapidly growing wireless home network management software market with a 76 percent share. Its flagship product Network Magic is the first and only solution that works across all major operating systems, including Windows XP, Vista and Mac, to provide the most complete, easy-to-use and secure home networking solution. Pure Networks also offers technologies and solutions to industry partners to help service their customers more efficiently and effectively. For more information and to download a free Network Magic trial, visit www.purenetworks.com.

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Editor's note: High-resolution photos, including the new, enhanced user interface for Network Magic Pro, are available upon request.

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Jennifer Jansky
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Kelly Brandner
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Mobile: 303-594-3838
kbrandner@brandfortified.com