Pure Networks Survey Shows 68 Percent Of Consumers Claim To Have A Home Network, But The Definition Of Home Network Remains A Mystery



More and more devices and services are being developed for the connected home, but there's work to be done to prepare consumers if these new solutions are to be adopted.

SEATTLE - Dec. 19, 2007 Pure Networks™, Inc., a leading provider of networking software, announced the results of a survey suggesting that while consumers appear to be learning more about using multiple computers at home, their definitions of what a home network is - and their abilities to quickly and easily do what they want with those home networks, are still evolving.

Pure Networks' recent survey shows a wide variance of understanding as people describe a home network. Some of the survey write-in responses included:


The survey also showed thirty-three percent of respondents wish they could share information and files back and forth from their computer to their digital camera, nineteen percent between their computer and PDA, and twenty-five percent between their computer and their iPod.

"Home networking as a concept is starting to take off, but there is a lot of confusion around what a home network actually is and why a consumer might actually want one," said Jeff Erwin, Pure Networks president and CEO. "Hardware vendors, cable operators and broadband providers are looking to offer more value-added services into the home around entertainment, communications and productivity. People are interested in these services, but don't necessarily understand what is required to make it all work. In the long run, the easier we can make it for the consumer to deal with connected devices and solve problems on their own, the easier it will be for the service providers to ultimately support the home network."

Pure Networks provides a comprehensive set of solutions to help both consumers and the industry. Pure Networks' Support Solutions provide a cost-effective way for OEMs, ISVs and ISPs to help consumers. Pure Networks Setup and Provisioning Platform ensures new equipment is easily deployed in the home. And, Network Magic™ (www.networkmagic.com) dramatically simplifies a number of common tasks for consumers and small office owners, such as sharing folders and printers, troubleshooting networking issues and assisting in setting up a secure wireless environment.

About Pure Networks, Inc.
Pure Networks provides networking software that enables consumers and small businesses to enjoy digital technology that simply works and simply connects. Formed in 2002, the Seattle-based company leads the rapidly growing wireless home network management software market. Its flagship product Network Magic is the first and only solution that works across all major operating systems, including Windows XP, Vista and Mac, to provide the most complete, easy-to-use and secure home networking solution. Pure Networks also offers technologies and solutions to industry partners to help service their customers more efficiently and effectively. For more information and to download a free Network Magic trial, visit www.purenetworks.com.

* According to Parks Associates U.S. households with data networking solutions exceeded 20 million in 2006, and growth is projected to reach 27 million households by the end of the year (2007).

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