Pure Network Press Releases

Pure Networks™ Unveils Solutions to Help Broadband Service Providers and OEMs Better Address Consumers' Home Networking Needs

More than 60 percent of consumers expect broadband providers to help them, according to Parks Associates Research*

Visit Pure Networks at CES with D-Link in Booth #36212 South Hall, Las Vegas Convention Center
LAS VEGAS - Jan. 7, 2008 - Pure Networks™ Inc., a leading provider of networking software, showcased its delivery of the platforms and services necessary to help today's broadband companies and OEMs better address consumers, who are increasingly adding more and more connected devices and services to their home networks. Pure Networks' suite of platforms and services allows providers to better meet consumer needs, decrease support costs and reduce return rates.

According to Jeff Erwin, president and CEO of Pure Networks, "Home networking continues to grow, as evidenced by the number of new devices we see at CES every year. The bigger question than 'what new devices are out there?' is 'how will consumers connect all of these pieces?'"

Pure Networks knows how difficult consumers find it to setup, secure and manage their digital devices and has set up a suite of new platforms and services that will help both OEMs and service providers assist customers - quickly and simply. Ultimately these new platforms and services will allow companies to reduce return rates, service customers more cost-effectively and efficiently, and capture a market that will otherwise turn to service-squad-style support services.

With Pure Networks platforms, consumer software applications, support solutions and proprietary HNAP (Home Networking Administration Protocol), there is now an easy-to-adopt transition path for OEMs and broadband providers to address the increased complexity of devices and services in home environments. The new suite consists of:

Pure Networks Installation and Provisioning Platform - technology that helps OEMs and broadband services providers create software that reduces the setup process for consumers to a few mouse clicks.
Pure Networks Application Development Platform - a platform that enables OEMs and broadband service providers to quickly create and deliver new productivity and management tools that any consumer can understand and use.
Pure Networks Support Solutions - a comprehensive set of tools and technologies to help service providers reduce their costs and enhance customer satisfaction.

* More than 60 percent of consumers expect their broadband service providers to help them when they experience home networking problems, according to "Consumers Monetizing Triple-play and Value-added Services: The Role of the Customer Experience," a white paper by Kurt Scherf, vice president and principal analyst, Parks Associates.

About Pure Networks, Inc.
Pure Networks provides networking software that enables consumers and small businesses to enjoy digital technology that simply works and simply connects. Formed in 2002, the Seattle-based company leads the rapidly growing wireless home network management software market with a 76 percent share. Its flagship product Network Magic™ is the first and only solution that works across all major operating systems, including Windows XP, Vista and Mac, to provide the most complete, easy-to-use and secure home networking solution. Pure Networks also offers technologies and solutions for BSPs, OEMs and ISVs to help them service their customers more efficiently and effectively and rapidly bring new products to market. For more information, visit www.purenetworks.com.

Media Contacts
Jennifer Jansky
Office: 303-722-9552
Mobile: 303-956-0001
jjansky@brandfortified.com

Kelly Brandner
Office: 303-289-4303
Mobile: 303-594-3838
kbrandner@brandfortified.com